Digital Marketing

content that answers questions (SEO) and is promoted (PPC)

Content Development

The addage, “Content is King,” means that superior Internet content gets found and wins audiences. A few tips:
Write Copy with Care

Engage readers and search engines with SEO-optimized text for pages, forms, portfolios, and posts. Do we use AI writing applications? Absolutely. It’s knowing what to ask AI to write that counts.

Galvanize with Graphics

Brand strong with custom logos, avatars, icons, background patterns, photography and other visual assets. We highly recommend Alternative Text inserted to all images as they support ADA access.

Publish Posts

Publish to listing services, blogs, social media and enews including memes and autocast distribution.

Search Optimization

Search Engine Optimization (SEO) is thought by many to be highly technical and expensive. The truth: its largely common sense to create content that is relevant to user inquiries. It also can be phased in levels of sophistication, often with the majority of value achieved for little expense. A few tips:
Level 1: Craft Keywords

Find and validate “keyword” search terms that will optimize traffic for your competitive circumstance.

Level 2: Map SEO Success

Build strong site architecture by organizing page and product categories so they are easy for browsers to index and for audiences to search.

Level 3: Optimize On-Page

Optimize information and product pages, placing keywords into permalinks, headers, body text and alternative text.

Level 4: Tweak Technical

Look good to search engines by serving content fast, restack for mobile, remove broken links, include meta tags, etc.

Level 5: Content for Customers

Create digital relationships with customers and deliver content that interests them such as posts (blog and social media) and online advertising.

Level 6: Optimize Off-Page

Seek “Backlinks” from authoritative websites that are relevant to your target keywords.

Online Advertising

Online advertising, aka Pay-Per-Click or “PPC” ads in combination with SEO, is why digital promotions have taken over the marketing industry. A few tips:
Level 1: Target Your Audience

Define relevant advertising channels, target landing pages, key audiences and keywords.

Level 2: Design to Engage

Create ads that engage both search engines through SEO keywords and viewers through attractive visuals.

Level 3: Test & Perfect Ads

Monitor ad performance, execute A/B tests, adjust ad bids and report progress.

FAQs

Yes. When you host with us, you can choose to self-edit, use our support team or blend the two.
Yes. We maintain an email address at support[at]saasventures.co where our engineering team stands ready to serve your website publishing needs. Just note a bug, add instructions or add content and send.
SEO, or Search Engine Optimization, is the practice of optimizing a website’s content, structure, and settings to improve its visibility and ranking in search engine results pages (SERPs). It involves techniques such as keyword research, on-page optimization, link building, and user experience enhancements to attract organic traffic and increase website visibility.
Keywords in SEO are specific words or phrases that users type into search engines when looking for information or solutions. They are crucial for optimizing website content and helping search engines understand the relevance of a webpage to a particular search query. Effective keyword usage can improve a website’s visibility and organic search rankings.
Alternative text (alt text) is descriptive text added to images on a website. It provides a textual description of the image content, which is important for accessibility purposes. Alt text is read by screen readers for visually impaired users and also helps search engines understand the image’s context, improving the website’s accessibility and SEO.
On-page SEO optimization refers to the process of optimizing individual web pages to improve their visibility and search engine rankings. It involves optimizing elements such as meta tags, headings, content, URL structure, internal linking, and keyword usage, with the aim of making the page more relevant, user-friendly, and search engine-friendly.
Off-page SEO optimization refers to the activities performed outside of a website to improve its search engine rankings and visibility. It includes strategies like building high-quality backlinks, social media promotion, influencer outreach, online reputation management, and content marketing to increase the website’s authority, trustworthiness, and overall online presence.
PPC (Pay-Per-Click) advertising is an online advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to display their ads on search engine results pages or other websites and only pay when a user clicks on the ad. It is a targeted and measurable way to drive traffic to websites and increase conversions.

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