The New Frontier: Digital Marketing
Digital Marketing is like the gold rush all over again: wild riches await pioneers who get there early. And survival in the digital world requires well-thought strategies mapping a journey through website development, search engine optimization, online advertising and social media.
1. Go Fast. Claim A Big Future
The sooner you stake your digital domain, the easier it is to defend you position. The best ground goes first, of course. And in the web world, this means both the richest pay dirt and most defensible. Our updated version of sage advice: “Go
West [Web], young man [marketer] and stake your claim!“
2. Saddle Up with Those You Trust
Before you mount up with any ol’ digital posse, know there’s a lot of snake oil sellers and cold-hearted gunslingers out there. You’re in unfamiliar territory and must depend on partners to have your back. The last thing you want is for partners to sell you out. Or worse, steal you blind. So before you saddle up, watch closely to see if your partners are straight shooters. While you’re at it, ask for proof that they’ve lit up targets in the past.
3. Pack a Full Arsenal
New frontiers are full of risk. And cutting trail into the unknown requires smarts, experience and adequate resources. You must be prepared. So look beyond the yahoos and mavericks. This means hiring a digital marketing team with a full range of tools and services. Our digital marketing arsenal includes:
- Digital Strategy: Digital marketing success starts with an SEO Strategy & Keyword Plan. We also offer Strategic Guidelines, training and management services for various digital channels.
- Website Design: We specialize in WordPress and Magento. These website builds are “responsive,” sustainable and search-friendly. We also offer premium website hosting. And we’ll train your staff so they can tell your story.
- Content Management: Removing obstacles and increasing engagement are key to optimizing websites. We perform on-page content tuning that perfects text, images, layouts and action elements.
- Marketing Campaigns: Our digital marketing campaigns include Business Listings, Off-Page SEO Kickoffs, SEO Rank & Defend programs and Online Advertising (PPC).
- App Development: We also offer iPhone, Android & web-based “SaaS” (Software-as-a-Service) applications development.
Time’s a wastin’ partner. Let’s stake some claims for your future!