National SEO Rank & Defend Programs
Search Engine Optimization (SEO) is the art and science of making your site easy for people to find. Some refer to SEO as “organic” search ranking, meaning traffic is delivered without resorting to Paid Advertising. SEO work includes three disciplines:
- SEO & Keyword Strategy to define the story you’re optimizing toward.
- Site Tuning, or On-Page SEO Optimization, to make your website content as friendly as possible to search engines.
- Off-Page SEO Optimization to make your website a high authority on chosen topics by building linkages from other sites, including social media channels and listing services.
What are Keywords?
If you’re after that #1 search ranking, SEO is the way to get there. It starts with using analytics to determine the most relevant search paths, or Keywords, for optimizing your site. For example, if you’re a hair colorist, optimizing to “hair coloring” might be a sound strategy. Using analytics to verify that strategy is the first step toward smart SEO. A myriad of activities follows, such as choosing Keywords and optimizing website content to include those Keywords. Creating links from outside sources back to your site is also important. This makes your content rank as a high authority for selected Keywords.
What’s Page Optimization?
Page Optimization is the art and science of making your website content friendly to search engine “spiders” that crawl through your site to determine keyword associations. Search engines employ algorithms that score pages for content relevancy. So the better constructed your pages, the better your chance of scoring high in search results.
What are Backlinks?
Backlinks are links from other websites that refer to your site. Search engine algorithms define the authoritative position of your website based on how many sites refer and the authoritative quality of those sites that refer to your content. Link-building is therefore a critical part of search ranking SEO.
How Does Social Media Affect SEO?
Social media is a key factor in gaining SEO traction, as search engines include shares, likes and links from social networks. If you’re not socially active, your competition could eat your lunch.
Should I Blog?
Yes. Blogging is a key authority-building tool for most websites. By publishing useful content, more viewers will visit your site. Moreover, other sites, social media users and your e-newsletters will link to blog posts. This creates greater authority for your content and, in turn, higher search rankings.
Do I Need a Responsive Website?
Responsive websites feature content that scales and re-stacks to fit different-size screens from smartphones to desktops. Search engines deem smartphones as key viewing devices. So if your website doesn’t portray perfectly on phones, you’re docked search ranking points. For SEO performance, you need a Responsive website. This isn’t hard to do, but you may need to update your template. See Website Design »
What are Business Listings & Cross Checking?
Online local directories such as Yellow Pages and Google Maps help search engines refer viewers to relevant businesses based on geographical proximity. These directories are critical to gaining high search rankings. Listings include information such as your company name, phone, address, website, industry categories and keyword tags. For established companies, Cross Checking and updating listings to match new ones keep information clean and accurate. Cross Checking isn’t required for new businesses.
What are Social Bookmarks?
A social bookmarking service is a centralized online service enabling users to annotate and share bookmarks of web documents. Examples of such sites include Delicious and Digg. Descriptions may be added to bookmarks so users can understand the content of the resource without downloading it. In a social bookmarking system, users save links to web pages they want to remember or share.
Should I Combine My E-Newsletter with Blogging?
Absolutely. Use your blog as a story archive. By placing all your content into a blog, you’ll create a library of knowledge that you have total control over and can be searched anytime. Once blog posts are created, use e-newsletters and social media to tease out titles. That way, interested readers will click over to content on your site.
What’s On-Page SEO vs. Off-Page SEO?
On-Page SEO is the tuning of the website content. Off-Page SEO is the art and science of getting other websites to refer viewers to your content.
What’s SEO Brand Management?
Your brand is your company’s story. In terms of search ranking, it’s the name of your business. It’s your URL (website address). And it’s the Keywords defining what you do. Ideally, describe how your company differs from competitors using words potential customers search for. SEO Brand Management is like a short business plan. For actual business planning templates, see our entrepreneur’s success app, BizGym.com.