Off-page SEO (Search Engine Optimization) is about getting other websites to link to your content. That way, search engines deem your content authoritative. Off-page SEO first requires creating an SEO Search Ranking Strategy and implementing an On-Page SEO Tuning. After that, launch Off-Page SEO Kick-Off and Off-Page SEO Rank & Defend campaigns to improve search placements or defend your #1 ranking.
Once your basic Off-Page SEO Keyword Strategy is implemented through the Kick-Off phase, you can improve your search ranking over time through a Rank & Defend Program. Such programs are designed to lift and protect a site’s targeted Keywords against competitors. Choose a local or national package that fits your intended marketing reach.
Local SEO Rank & Defend Programs
Search Engine Optimization (“SEO”) is the art and science of making your site easy for people to find. Some refer to SEO as “organic” search ranking, meaning traffic is delivered without resorting to Paid Advertising. SEO work includes three discipline areas:
- SEO & Keyword Strategy to define the story you’re optimizing toward.
- Site Tuning, or “On-Page SEO Optimization,” to make your website content as friendly as possible to search engines. That way, these engines will index your content for search inquiries.
- “Off-Page SEO Optimization,” which is making your site a high authority on chosen topics. We accomplish this by building linkages from other websites, including social media channels and listing services.
What are Keywords?
If you’re after that #1 search ranking, SEO is the way to get there. It starts with using analytics to determine the most relevant search paths, or “Keywords,” for optimizing your site. For example, if you’re a hair colorist, optimizing to “hair coloring” might be a sound strategy. Using analytics to verify that strategy is the first step toward smart SEO. A myriad of activities follows, such as choosing “Keywords” and optimizing website content to include those Keywords. Creating links from outside sources back to your website is also important. This makes your site rank as a high authority for selected Keywords.
What’s Page Optimization?
Page Optimization is the art and science of making your website content friendly to search engine “spiders” that crawl through your site to determine keyword associations. Search engines employ algorithms that score pages for content relevancy. So the better constructed your pages, the better your chance of coming up high in search results.
What Are Backlinks?
Backlinks are links from other websites that refer to your site. Backlinks are critical to building search ranking. That’s because search engine algorithms define the authoritative position of your content based on how many websites refer to your content and the authoritative quality of those sites. Link-building is therefore a critical part of search ranking SEO.
How Does Social Media Affect SEO?
Social Media is a key factor in gaining SEO traction, as search engines now include shares, likes and links from social networks. If you’re not socially active, your competition could be eating your lunch.
Should I Blog?
Yes. Blogging is a key authority-building tool for most websites. By publishing useful content, more viewers will visit your site. Moreover, other sites, social media users and your e-newsletters will link to your blog posts. This creates greater authority for your content and, in turn, higher search rankings.
Do I Need a “Responsive” Website?
“Responsive” websites feature content that scales and re-stacks to fit different-size screens from smartphones to desktops. Search engines now deem smartphones as key viewing devices. So if your website doesn’t portray perfectly on phones, you’re docked search ranking points. For SEO performance, you need a Responsive Website. Making a website Responsive isn’t hard. But you may need to update the template you’re using. See Website Design »
What are Business Listings & Cross Checking?
Online local directories such as Yellow Pages and Google Maps help search engines refer viewers to relevant businesses based on geographical proximity. Therefore, these directories are critical to gaining high search rankings. Listings include information such as your company name, phone, address, website, industry categories and keyword tags. For existing companies, “Cross Checking” and updating listings to match new ones keep your information clean and accurate. Cross Checking is not required for new businesses.
What are Social Bookmarks?
A social bookmarking service is a centralized online service that enables users to annotate and share bookmarks of web documents. Examples of such sites include Delicious and Digg. Descriptions may be added to bookmarks so users can understand the content of the resource without needing to download it. In a social bookmarking system, users save links to web pages they want to remember or share.
Should I Combine My E-Newsletter with Blogging?
Absolutely. Use your Blog as a story archive. By placing all your content into a Blog, you’ll create a library of knowledge that you have total control over and can be searched anytime. Once Blog Posts are created, use e-newsletters and social media to tease out titles. That way, interested readers will click over to content on your site.
What’s On-Page SEO vs. Off-Page SEO?
On-Page SEO is the tuning of the website content. Conversely, Off-Page SEO is the art and science of getting other websites to refer viewers to your content.
What’s SEO Brand Management?
Your brand is your company’s story. In terms of search ranking, it’s the name of your business. It’s your URL (website address). And it’s the keywords defining what you do. Ideally, describe how you’re different from competitors by using words potential customers search for. In a way, SEO Brand Management is like a short business plan. For actual business planning templates, see our entrepreneur’s success app, BizGym.com.