Blogging & E-News Programs
Blogging programs begin with picking the right post titles, setting editorial calendars and writing for both search engines & humans. This also involves setting up auto-syndication feeds that multiply the power of your blog posts across social and e-news channels. E-News, in particular, should always be based on blog posts. That way your content is searchable and safely held.
Staff Management & Training
We offer editorial oversight of staff, whether they’re employed by you or outsource consultants. Blog writing is a unique skill. It requires an expert view of your company, SEO expertise and the ability to engage human readers. It’s generally best when the story comes from within your organization. So we’re happy to train your staff and provide technical and strategic support.
Search Engine Optimization (“SEO”) is the art of making your site easy for people to find. Some refer to it as “organic” search ranking, meaning traffic is delivered without resorting to Paid Advertising. SEO work includes three discipline areas:
- SEO & Keyword Strategy to define the story you want to optimize toward.
- Site Tuning or “On-Page SEO Optimization” to make your content as friendly as possible to search engines. That way, search engines can index your content for search inquiries.
- “Off-Page SEO Optimization,” which is making your website a high authority on your chosen topics via the building of linkages from other sites. This includes social media channels and listing services.
What are Keywords?
If you’re after that #1 search ranking, SEO is the way to get there. It starts with using analytics to determine the most relevant search paths, or “Keywords,” to optimize your site to. For example, if you’re a hair colorist, optimizing to “hair coloring” might be a sound strategy. Using analytics to verify that strategy is the first step toward smart SEO. A myriad of activities follows. They include choosing “Keywords,” optimizing website content to include Keywords and creating links from outside sources back to your website so you rank as a high authority for selected Keywords.
What’s Page Optimization?
Page Optimization is the art of making your website content friendly to search engine “spiders” that crawl your site to determine keyword associations. Search engines employ algorithms that score your pages for content relevancy. So the better constructed your pages, the better chance you’ll come up high in search results.
What Are Backlinks?
Backlinks are links from other websites that refer to your site. Backlinks are critical to building search ranking. That’s because search engine algorithms define the authoritative position of your web content based on how many websites refer to your content and the authoritative quality of those websites. Link-building is therefore a critical part of search ranking SEO.
How Does Social Media Affect SEO?
Social Media is now a key factor in gaining SEO tractio,n as search engines today include shares, likes and links from social networks. If you’re not socially active, your competition could be eating your lunch.
Should I Blog?
Yes. Blogging is a key authority-building tool for most websites. By publishing useful content, more viewers will end up at your site. Moreover, other sites, social media users and your own e-newsletters will link to your blog posts. This creates greater authority for your content and, in turn, higher search rankings.
Do I Need a ‘Responsive’ Website?
“Responsive” websites feature content that scales and re-stacks to fit different-size screens from smartphones to desktops. Search engines now deem smartphones as key viewing devices. So if your website doesn’t portray perfectly on phones, you’re docked search ranking points. For SEO performance, you need a Responsive Website. Making a website Responsive isn’t hard. But you may need to update the template you’re using. See Website Design »
What Are Business Listings & Cross Checking?
Online local directories such as Yellow Pages and Google Maps help search engines refer viewers to relevant businesses based on geographical proximity. So they’re critical to gaining high search rankings. Listings include information such as company name, phone, address, website, industry categories and keyword tags. For existing companies that already have listings, “Cross Checking” and updating existing listings to match new ones keep the information clean and accurate. Cross Checking is not required for new businesses.
What are Social Bookmarks?
A social bookmarking service is a centralized online service enabling users to annotate and share bookmarks of web documents. Examples of such sites include Delicious and Digg. Descriptions may be added to bookmarks so users can understand the content of the resource without first needing to download it themselves. In a social bookmarking system, users save links to web pages they want to remember and/or share.
Should I Combine my E-Newsletter with Blogging?
Absolutely. You should use your Blog as a story archive. By placing all your content into a Blog, you’ll create a library of knowledge you have total control over and that can be searched anytime. Once Blog Posts are created, you should use e-newsletters and social media to tease out titles. This prompts interested readers to click over to the content on your website.
What’s On-Page SEO vs. Off-Page SEO?
On-Page SEO involves tuning content on your website. Conversely, Off-Page SEO is the art of getting other websites to refer viewers to your site.
What’s SEO Brand Management?
Your brand is your company’s story. In terms of search ranking, it’s the name of your business. It’s your URL (website address) and the keywords defining what you do. Ideally, you should describe how your business is different from your competitors using words potential customers would search for. In a way, SEO Brand Management is like a short business plan. For actual business planning templates, see our entrepreneur’s success app, BizGym.com.