Digital marketing success starts with an SEO Strategy & Keyword Plan. Crafting content based on optimal keywords means getting it right the first time and delivering optimal results. We also offer strategic guidelines, training and management services for various digital channels.
SEO Strategy & Keyword Plan Packages
SEO is all about identifying Keywords viewers use in web searches. Predefined Keywords help drive superior navigation, page titles, headlines, body copy and meta data content. The number of Keywords you want your website optimized for depends on the size of your market, competition and available resources. You can add more Keywords over time.
We update guidelines periodically to keep your staff well-trained and on-track. If you don’t have web-savvy staff, see our production services, including: SEO Page Tuning, Blogging & E-News, Video Channels and Social Media.
Search Engine Optimization (SEO) is the art of making your site easy for people to find. Some refer to it as “organic” search ranking, meaning traffic is delivered without resorting to Paid Advertising. SEO work involves three disciplines:
- SEO & Keyword Strategy defines the story you want to optimize toward.
- Site Tuning, or “On-Page SEO Optimization,” makes your content as friendly as possible to search engines.
- “Off-Page SEO Optimization” makes your site a high authority on chosen topics by building linkages from other sites. This includes links from social media channels and listing services.
What are Keywords?
If you’re after that #1 search ranking, SEO is the way to get there. It starts with using analytics to determine the most relevant search paths, or Keywords, to optimize your site. For example, if you’re a hair colorist, optimizing to “hair coloring” might prove a sound strategy. Using analytics to verify that strategy is the first step toward smart SEO. After choosing Keywords, a myriad of activities follow. We optimize website content to include Keywords and create links from outside sources back to your site. That way you’ll rank as a high authority for selected Keywords.
What’s Page Optimization?
Page Optimization is the science and art of making your content friendly to search engine “spiders” that crawl your site to determine Keyword associations. Search engines employ algorithms that score your pages for content relevancy. So the better constructed your pages, the better chance you’ll score high in search results.
What Are Backlinks?
Backlinks are links from other websites that refer to your content. Backlinks are critical to building search ranking. That’s because search engine algorithms define the authoritative position of your content based on how many websites refer to your site. The authoritative quality of these sites is also key. Link-building is therefore a critical part of SEO.
How Does Social Media Affect SEO?
Your social media presence is a key factor in gaining SEO traction because search engines include shares, likes and links from social networks. Get socially active so the competition doesn’t eat your lunch.
Should I Blog?
Yes. Blogging is a key authority-building tool for most websites. By publishing useful content, more viewers will end up at your site. And other sites, social media users and your own e-newsletters will link to these blog posts. This creates greater authority for your content and, in turn, higher search rankings.
Do I Need a ‘Responsive’ Website?
Responsive websites feature content that scales and re-stacks to fit different-size screens from smartphones to desktops. Search engines deem smartphones as key viewing devices. So if your website doesn’t portray perfectly on phones, you’re docked search-ranking points. For SEO performance, you need a Responsive website. It’s not hard to do, but you might need to update your template. See Website Design »
What are Business Listings & Cross Checking?
Online local directories, such as Yellow Pages and Google Maps, help search engines refer viewers to relevant businesses based on geographical proximity. So these listings are critical for gaining high search rankings. Listings include information such as company name, phone, address, website, industry categories and keyword tags. For existing companies that have listings, Cross Checking and updating these listings to match new ones will keep your information clean and accurate. Cross Checking is not required for new businesses.
What are Social Bookmarks?
A social bookmarking service is a centralized online site enabling users to annotate and share bookmarks of web documents. Examples of these sites include Delicious and Digg. Descriptions may be added to bookmarks so users can understand content without needing to download it. In a social bookmarking system, users save links to web pages they want to remember or share.
Should I Combine my E-Newsletter with Blogging?
Absolutely. Use your blog as a story archive. By placing all your content into a blog, you’ll create a library of knowledge you have total control over and can be searched at anytime. Once blog posts are created, use e-newsletters and social media to tease out titles. That gets interested readers to click over to content on your website.
What’s On-Page SEO vs. Off-Page SEO?
On-Page SEO is the tuning of content on your website. Off-Page SEO is the science and art of getting other websites to refer viewers to your content.
What’s SEO Brand Management?
Your brand is your company’s story. In terms of search ranking, it’s the name of your business, your URL (website address) and Keywords defining what you do. Ideally, describe how your business differs from competitors using words potential customers would search for. SEO Brand Management is like a short business plan. For actual business planning templates, see our entrepreneur’s success app, BizGym.com.