Channel Strategy Guidelines
Ready to get aggressive with a specific communication channel? Consider a deeper strategic dive with channel guidelines, training and ongoing management oversight:
Update Guidelines periodically to keep your staff well-trained and on-track. If you don’t have web-savvy staff, see our production services, including: SEO Page Tuning, Blogging & E-News, Video Channels and Social Media.
Search Engine Optimization (SEO) is the science and art of making your site easy for people to find. Some refer to it as “organic” search ranking, meaning traffic is delivered without resorting to Paid Advertising. SEO work involves three disciplines:
- SEO & Keyword Strategy to define the story you’re optimizing toward.
- Site Tuning, or On-Page SEO Optimization, to make your website content as friendly as possible to search engines.
- Off-Page SEO Optimization to make your website a high authority on chosen topics by building linkages from other sites, including social media channels and listing services.
What’s On-Page SEO vs. Off-Page SEO?
On-Page SEO is the tuning of website content. Off-Page SEO is the science and art of getting other websites to refer viewers to your content.