Craft Page Content & Navigation for Search Engines
On-page SEO (Search Engine Optimization) is about structuring your website content and navigational structure so it’s easy for search engines to refer your content to human surfers. On-Page SEO requires a SEO Search Ranking & Keyword Strategy. On-Page SEO is followed by Off-Page SEO Campaigns. To RankHI, check out our services.
Search Engine Optimization (SEO) is the science and art of making your site easy for people to find. Some refer to it as “organic” search ranking, meaning traffic delivered without resorting to Paid Advertising. SEO work involves three disciplines:
- SEO & Keyword Strategy to define the story you want to optimize toward.
- Site Tuning, or On-Page SEO Optimization, to make your website content friendly to search engines.
- Off-Page SEO Optimization to make your site a high authority on your chosen topics by building linkages from other sites, including social media channels and listing services.
What are Keywords?
If you’re after that #1 search ranking, SEO is the way to get there. It starts with using analytics to determine the most relevant search paths, or Keywords, for optimizing your site. For example, if you’re a hair colorist, optimizing to “hair coloring” might be a sound strategy. Using analytics to verify such a strategy is the first step toward smart on-page SEO. A myriad of activities follows. This includes choosing Keywords, optimizing content to include those Keywords and creating links from outside sources back to your site. This makes your site rank as a high authority for selected Keywords.
What’s Page Optimization?
Page Optimization is the science and art of making your content friendly to search engine “spiders” that crawl your site to determine keyword associations. Search engines employ algorithms that score your pages for content relevancy. So the better constructed your pages, the better chance you’ll come up high in search results. On-Page SEO optimization is all about embedding keywords into web content that yield superior search results.
What Are Backlinks?
Backlinks are links from other websites that refer to your site. Backlinks are critical to building search ranking. That’s because search engine algorithms define the authoritative position of your web content based on how many websites and the authoritative quality of those sites that refer to your content . Link-building is a critical part of search ranking SEO.
Should I Blog?
Yes. Blogging is a key On-Page SEO authority-building tool for most websites. By publishing useful content, you’ll attract more viewers to your site. Moreover, other sites, social media users and your own e-newsletters will link to your blog posts. This creates greater authority for your content and higher search rankings.
Do I Need a Responsive Website?
Responsive websites feature content that scales and re-stacks to fit different-size screens from smartphones to desktops. Search engines deem smartphones as key viewing devices. So if your website doesn’t portray perfectly on phones, you’re docked search ranking points. For on-page SEO performance, you need a Responsive website. This isn’t hard to do, but you may need to update your template. See Website Design »
Should I Combine My E-Newsletter with Blogging?
Absolutely. Use your blog as a story archive. By placing all your content into a blog, you’ll create a library of knowledge you have total control over and can be searched anytime. Once blog posts are created, use e-newsletters and social media to tease out titles. That way, interested readers will click over to content on your site.
What’s On-Page SEO vs. Off-Page SEO?
On-Page SEO involves tuning actual content on your website. Off-Page SEO is the science and art of getting other websites to refer viewers to your site.
What’s SEO Brand Management?
Your brand is your company’s story. In terms of search ranking, it’s the name of your business. It’s your URL (website address) and keywords defining what you do. Ideally, describe how your business differs from competitors using search words potential customers would choose. SEO Brand Management is like a short business plan. For actual business planning templates, see our entrepreneur’s success app, BizGym.com.