We’re exceptional at PPC (Pay-Per-Click) Advertising, including Google Adwords and Facebook Ads. PPC success requires the combination of sound Search Advertising Strategy, engaging PPC Advertisements and smart Landing Page Design on your website.
Online Advertising Programs
What’s PPC Search Advertising?
PPC (Pay-Per-Click) paid search is essentially online advertising. With PPC campaigns, you set limits on expenditures and test various Adwords to ensure you’re getting adequate Return on Investment (ROI). While the notion of advertising may seem outdated, the new twist with PPC is that you can allocate just a few dollars to test the waters. Then you can ramp up ad buys as ROI proves you’re making more than you’re spending. Complicated? A little. But we’re here to help you get results.
What Services are Available?
Adwords is Google’s PPC search advertising service. With this service, you buy ad placements that associate with keywords deemed relevant to your marketing needs. Other search engines such as Bing and social networks such as Facebook also offer search advertising.
What’s the First Step to PPC?
Begin with Keywords. You need to know your story and the “magic” words that light up your audiences ~ both humans and search engines. Because search engine algorithms mimic what lights up humans, staying human is important to the machine side of the formula. In addition, once your ad gets placed, humans have the reading eyes you want to attract. Quality content and how it’s constructed is still king on the Internet. Learn more about web content »
How Can Search Advertising Build My Brand?
PPC campaigns offer a great way of making your branded website immediately visible to target customers. In some cases, unscrupulous companies drop in on their competitors’ search traffic by taking search advertising for their competitor’s business or URL website address names. As a result, people who search for a specific company will see the competitor’s ad before organic search results. Dirty business? We think so. But we can employ mitigation strategies if an arms race begins.