Video Channel Programs
SEO Video Channel programs begin with setting up channels at YouTube and Vimeo. Next, optimal Keywords are embedded into video titles and descriptions. You should publish on a consistent basis for best SEO results, so setting an editorial calendar is a good idea. You might also set up auto-syndication feeds to multiply the power of your videos across social and e-news channels.
Search Engine Optimization (SEO) is the science and art of making your site easy for people to find. Some refer to it as “organic” search ranking, meaning traffic is delivered without resorting to Paid Advertising. SEO work includes three disciplines:
- SEO & Keyword Strategy to define the story you want to optimize toward.
- Site Tuning, or On-Page SEO Optimization, to make your content friendly to search engines.
- Off-Page SEO Optimization to make your site a high authority on your chosen topics by building linkages from other sites, including social media channels and listing services.
What are Keywords?
If you’re after that #1 search ranking, SEO is the way to get there. It starts with using analytics to determine the most relevant search paths, or Keywords, for optimizing your site. For example, if you’re a hair colorist, optimizing to “hair coloring” might be a sound strategy. Using analytics to verify that strategy is the first step toward smart SEO. A myriad of activities follows. They include choosing Keywords and optimizing website content to include those Keywords. You should also create links from outside sources back to your website so you rank as a high authority for selected Keywords.
What’s Page Optimization?
Page Optimization is the science and art of making your website content friendly to search engine “spiders” that crawl your site to determine Keyword associations. Search engines employ algorithms that score your pages for content relevancy. So the better constructed your pages, the better chance you’ll come up high in search results.
What Are Backlinks?
Backlinks are links from other websites that refer to your site. Backlinks are critical to building search ranking, since search engine algorithms define the authoritative position of your web content based on how many websites refer to your content and the authoritative quality of those sites. Link-building is therefore a critical part of SEO.
How Does Social Media Affect SEO?
Social media is a key factor in gaining SEO traction because search engines include shares, likes and links from social networks. If you’re not socially active, your competition might eat your lunch.
Should I Blog?
Yes. Blogging is a prime authority-building tool for most websites. By publishing useful content, more viewers will visit your site. And other sites, social media users and your own e-newsletters will link to your blog posts. This creates greater authority for your content and higher search rankings.
Do I Need a Responsive Website?
Responsive websites feature content that scales and re-stacks to fit different-size screens from smartphones to desktops. Search engines deem smartphones as key viewing devices. So if your website doesn’t portray perfectly on phones, you’re docked search ranking points. For SEO performance, you need a Responsive website. This isn’t hard to do, but you may need to update your template. See Website Design »
What Are Business Listings & Cross Checking?
Online local directories such as Yellow Pages and Google Maps help search engines refer viewers to relevant businesses based on geographical proximity. This means they’re critical for gaining high search rankings. Listings include information such as company name, phone, address, website, industry categories and keyword tags. For companies that already have listings, Cross Checking and updating existing listings to match new ones keeps information clean and accurate. Cross Checking is not required for new businesses.
What are Social Bookmarks?
A social bookmarking service is a centralized online service enabling users to annotate and share bookmarks of web documents. Examples of such sites include Delicious and Digg. Descriptions may be added to bookmarks so users understand your content without needing to download it. In a social bookmarking system, users save links to web pages they want to remember or share.
Should I Combine My E-Newsletter with Blogging?
Absolutely. Use your blog as a story archive. By placing all your content into a blog, you’ll create a library of knowledge you have total control over and that can be searched anytime. Once blog posts are created, use e-newsletters and social media to tease out titles. This prompts interested readers to click over to content on your site.
What’s On-Page SEO vs. Off-Page SEO?
On-Page SEO involves tuning your website content. Off-Page SEO is the science and art of getting other websites to refer viewers to your site.
What’s SEO Brand Management?
Your brand is your company’s story. In terms of search ranking, it’s the name of your business. It’s your URL (website address) and the keywords defining what you do. Ideally, describe how your business differs from competitors using search words potential customers would use. SEO Brand Management is like a short business plan. For actual business planning templates, see our entrepreneur’s success app, BizGym.com.